Why Should Someone Hire You?
Why should someone hire you?
In a world where there are so many people doing relatively the same thing, what do you do that sets you apart? What makes you different?
Here are three ideas that I believe are critical in helping you win more business.
👉 Don’t be a generalist. Find a niche.
👉 Be able to communicate what you do in a quick, concise statement.
👉 Explain what makes you an expert.
So what does this look like in real life? Here are my responses.
👉 Christians in the market place and Pastors.
👉 I help Christian business leaders, entrepreneurs and solopreneurs who are trying to incorporate their faith with their work, as well as Pastors who are approaching burnout.
My Expert Statement
👉 As a business owner who incorporates my faith in my work, I understand the struggles and will stand with you and work with you to overcome the barriers that you are facing. As a Pastor, I understand burnout and the unique challenges that Church leaders face today.
Having a specific group of people you work with, will allow you to focus and dedicate your marketing efforts on that group.
What tips would you add?
Share you thoughts below.
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Photo credit Hanna Busing on Unsplash