What’s your story of redemption and revival?
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We moved from Pittsburgh in the early 70’s to Phoenix. It seemed like every summer we would dive back and visit family. These road-trips would be filled with days of driving, sleeping in the car, and stopping at a two roadside havens called Howard Johnson’s and Stukey’s.

Until a few days ago, I thought both had gone by the wayside. That’s when I ran across a post written by Stephanie Stuckey. The name was unique, so I chose to click it and read it. The excitement I had when I saw that the granddaughter of the original Mr. Stuckey bought the company a few years ago and is doing everything in her power to bring it back.

Click the picture below or her name to read her story. Stephanie Stuckey

As a leader, her story made me wonder why Stuckey‘s appears to be headed for success while the Howard Johnson’s name is owned by a corporation. Here’s what I came up with.

👉 Pride: When a business carry’s “your name” you have something to protect.

👉 Heritage: The desire to keep something that should have always been.

👉 Honor: Keeping things alive as a way to honor the past.

Now I don’t know if there are any Johnson’s that tried to keep the HoJo name “in the family” but there is for sure is a Stuckey that wants to keep her families legacy alive and well. Congratulations and all the best, maybe soon I can take my granddaughter on a road trip and have her look for the place with blue roof!

What are some “brands”, family or not, that you remember?

What companies can you think of that have a cool redemption story?

Share you thoughts below.


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Photo taken from Ms. Stuckey's post